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Marketing Vocabulary And Facts Colouring Page

Colour-code primary and secondary research, market segments and the 4 Ps, then annotate how decisions fit a target market.

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Business

Time

~120 min

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Colour-code primary and secondary research, market segments and the 4 Ps, then annotate how decisions fit a target market.

Use the parent guidance on page 2. Print on A4 paper at actual size or fit to printable area, then encourage careful colouring and discussion of the learning topic.

Use the guidance and answer key on page 2. Answer or assessment rubric: Primary research is collected first-hand; secondary research already exists. Markets can be segmented by age, income, location and lifestyle. The marketing mix is product, price, place and promotion; the elements should support the target market and objective.

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